Sweetheart Cupcakes come to London

Sweetheart Cupcakes come to London

It’s always rather exciting when there’s a new opening in London. Especially when we are talking cupcakes. Owner Polly Antoniadi’s has been making customers smile in Greece since 2012 with her amazing cupcakes. And now Sweetheart has finally come to London’s Covent Garden. Having opened in September, the bakery resembles a cute, Victorian dolls-house, with floral décor, polka-dot cushions and pastel bunting. The cakes are freshly baked in store daily, with an ever-changing menu of masterfully adorned cakes. Each cake is baked to perfection with the finest, wholesome ingredients and laced with Sweetheart’s very own marmalades, creams, spiced fruits and flower extracts. This is the secret to their delicious, traditional family recipes. Sweetheart are true to their motto, “Baking Happiness” and put their heart and soul into every cake.

The ever so pretty, vanilla cupcake is topped with a baby pink strawberry frosting, meringue and a strawberry, lightly dusted with icing sugar. The meringue adds a little twist to a classic cupcake, as does the surprise of strawberry jam in the core. The cake is light and airy, and as the strawberry jam oozes out into the meringue, one can’t help think this takes inspiration from two of our favourite desserts. A classic Victoria sponge amalgamated with an Eton Mess.


The chocolate cupcake topped with salted caramel and flakes of sea salt, are right on trend and just divine.

img_2870The classic Red Velvet cupcake topped with a heart is rather indulgent and delicious.

img_2865The coffee dusted cupcake, is as gently fragrant as it is delightful.

img_2836Sweetheart has the perfect recipe, particularly the frosting. It is the perfect balance of being light, fluffy and sumptuous yet is not too sweet.

img_2858Sweetheart cupcakes are lovely to enjoy in their café or better still take them away for a special tea party. Sweetheart can make any celebrations extra special, with bespoke cakes for birthdays, weddings, children’s parties and festivities.

Which cupcake would you like to try?

Sweetheart, 34, Covent Garden Apple Market, Lower Level at Opera Performance Area, London, WC2E 8RE

*Disclaimer:  Concierge Angel received complimentary samples from Sweetheart Cupcakes. However, all opinions and photos belong to Concierge Angel, unless otherwise stated and remain a trademark of Concierge Angel.

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